Sommersemester 2020
Lectures in the bachelor program Wirtschaftsinformatik at the Heilbronn University of Applied Sciences
Basic studies:
- Methods of scientific work (2nd semester)
Study focus: Social Media Management:
- Social Media Intelligence (4th Semester)
- Usability und audiovisual communication (4th Semester)
- Seminar Social Media Management and Intelligence (6. Semester)
- Projekt Study Social Media Management and Audio-Visual Communication (6th Semester)
Topics: tbd.
Lectures in the master program Wirtschaftsinformatik – Informationsmanagement und Data Science at the Heilbronn University of Applied Sciences
- Digital Leadership (2. Semester Master)
Wintersemester 2019/20
Lectures in the bachelor program Wirtschaftsinformatik at the Heilbronn University of Applied Sciences
Basic studies:
- Methods of scientific work (2nd semester)
Study focus: Social Media Management:
- Social Media Intelligence (4th Semester)
- Usability und audiovisual communication (4th Semester)
- Projekt Study Social Media Management and Audio-Visual Communication (6th Semester)
Themen:
a) Web-Tracking and Prevention,
b) Web Sentiment Mining (SAP Hana, R) - Projekt Study Social Media Management in the Corporate Context
(7. Semester)
Topic: Conception of an Alumni Portal
Lectures in the master program Wirtschaftsinformatik – Informationsmanagement und Data Science at the Heilbronn University of Applied Sciences
- Digital Business Models (1st Semester Master)
